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I.T. in Retailing(Reprint)
Application of Information Technology and Corporate Models in Retailing (Softcover of the original 1st ed. 1989)
by Robert Lewis
Paperback, 187 Pages, Published 2012 by Springer
ISBN-13: 978-94-011-6407-8, ISBN: 94-011-6407-X

"Retailing today is one of the largest, most buoyant and most competitive market sectors. The large, medium and small retailers, providers of systems are the major players in this market. The exploitation of information technology and the use of quantitative corporate models are emerging as key factors in determining the strength and effectiveness of marketing plans and support logistics. Many major retailers have developed considerable ..."






I. T. in Retailing
Application of Information Technology and Corporate Models in Retailing
by Robert Lewis
187 Pages, Published 2012 by Springer Science & Business Media
ISBN-13: 978-94-011-6405-4, ISBN: 94-011-6405-3

"Instantly available catalogues of standard fixtures and fittings make the planning and layout of shop floors a very fast operation. The ability to produce 3D pictures of any design alternative aids in the rapid communication of ideas and concepts to non-technical staff. ... 15.6 CO-ORDINATION The three dimensional construction of a store in the computer model ensures properco-ordination ofthe building, ..."

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