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Books by Katz Helen
  | | The Media Handbook(2nd Edition) A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Volume in Lea's Communication Series) by Helen E. Katz Paperback, 208 Pages, Published 2003 by Routledge ISBN-13: 978-0-8058-4268-5, ISBN: 0-8058-4268-3 "The Media Handbook provides a practical introduction to the complete media planning and buying process. In this updated and expanded edition, author Helen Katz explains basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan once it has been created. She also covers the benefits and drawbacks of each major media form (television, magazines, newspapers, radio, ..." |
 | | The Media Handbook(2nd Edition) A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Volume in Lea's Communication Series) by Helen E. Katz Hardcover, 208 Pages, Published 2003 by Routledge ISBN-13: 978-0-8058-4267-8, ISBN: 0-8058-4267-5 "The Media Handbook provides a practical introduction to the complete media planning and buying process. In this updated and expanded edition, author Helen Katz explains basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan once it has been created. She also covers the benefits and drawbacks of each major media form (television, magazines, newspapers, radio, ..." |
 | | The Media Handbook(4th Edition) A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series) by Helen E. Katz Paperback, 232 Pages, Published 2010 by Routledge ISBN-13: 978-0-415-87354-3, ISBN: 0-415-87354-1 "The Media Handbook provides an introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this fourth edition reflects the critical changes in how media today are planned, bought, and sold. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows wi ..." |
 | | The Media Handbook A Complete Guide to Advertising, Media Selection, Planning, Research & Budgeting (NTC Business Books) by Helen E. Katz, Anne Knudsen Hardcover, 163 Pages, Published 1995 by Ntc Business Books ISBN-13: 978-0-8442-3516-5, ISBN: 0-8442-3516-4 "The Media Handbook provides a practical introduction to the complete media planning and buying process. In this updated and expanded edition, author Helen Katz explains basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan once it has been created. She also covers the benefits and drawbacks of each major media form (television, magazines, newspapers, radio, ..." |
 | | The Media Handbook(5th Edition) A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series) by Helen E. Katz Paperback, 248 Pages, Published 2013 by Routledge ISBN-13: 978-0-415-85671-3, ISBN: 0-415-85671-X "The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this fifth edition reflects the critical changes in how media is planned, bought, and sold by today’s industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and fol ..." |
 | | Strategic Media Planning by Kent M. Lancaster, Helen E. Katz Hardcover, 320 Pages, Published 2001 by Natl Textbook Co Trade ISBN-13: 978-0-8442-3475-5, ISBN: 0-8442-3475-3 "Book by Lancaster, Kent, Katz, Helen E." |
 | | Advertising Principles Choice, Challenge, Change by Helen E. Katz, Bruce G. Hardcover, 582 Pages, Published 1998 by Ntc Business Books ISBN-13: 978-0-8442-2990-4, ISBN: 0-8442-2990-3 "In addition to naturally supporting our key areas of focus, this format allows instructors and students to more easily ... a case history of Saturn's brand- building campaign, a quintessential illustration of state-of-the-art strategic thinking. ... Part Two of the book, "The Challenge of Strategic Marketing and Advertising," consists of four chapters that, together, cover the basic ... the book's pedagogical features were designed ..." |
 | | The Media Handbook A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Hardback) by Helen E. Katz Hardcover, 248 Pages, Published 2022 by Taylor & Francis ISBN-13: 978-1-03-200787-8, ISBN: 1-03-200787-7 "The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes." |
 | | Influencer The Science Behind Swaying Others (Paperback) by T. Bettina Cornwell, Helen E. Katz, T. Bettina 118 Pages, Published 2020 by Taylor And Francis 2020-12-30, London ISBN-13: 978-0-367-46849-1, ISBN: 0-367-46849-2 "Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies to redefine the influencer as a persona (related to a person, group of ..." |
 | | The Media Handbook A Complete Guide to Advertising Media Selection, Planning, Research, and Buying by Helen E. Katz 214 Pages, Published 2010 by Taylor & Francis ISBN-13: 978-0-203-86455-5, ISBN: 0-203-86455-7 "3 Walt Disney Co. 5 DirecTV Group 6 NBC Universal Turner Broadcast System, Home Box Office, CW Network 26.94 billion Golf Channel, Outdoor Life, E! Networks, Versus, Style Network, G4, AZN Television 1 7.49 billion Disney Media ..." |
 | | The Media Handbook(3rd Edition) A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series) by Helen E. Katz Paperback, 208 Pages, Published 2006 by Routledge ISBN-13: 978-0-8058-5718-4, ISBN: 0-8058-5718-4 "The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this third edition incorporates three new topicsconsolidation, consumer control, and communication accountabilityreflecting the critical changes in how media today are planned, bought, an ..." |
 | | The Media Handbook(7th Edition) A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series) by Helen E. Katz Paperback, 258 Pages, Published 2019 by Routledge ISBN-13: 978-1-138-35264-3, ISBN: 1-138-35264-0 " The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying automation, the continued digitization of media, and updated statistics on media consumption. It covers over the top television, programmatic TV, di ..." |
 | | Routledge Communication Ser. The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying by Helen E. Katz 256 Pages, Published 2016 by Taylor & Francis ISBN-13: 978-1-134-97442-9, ISBN: 1-134-97442-6 "... including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe. First edition published by NTC Business Book 1995 Fifth edition published by Routledge 2014 Library of Congress Catalogin ..." |
 | | The Media Handbook(6th Edition) A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series) by Helen E. Katz Paperback, 256 Pages, Published 2016 by Routledge ISBN-13: 978-1-138-68916-9, ISBN: 1-138-68916-5 "The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various media is planned, bought, and sold by today s industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media o ..." |
 | | The Media Handbook(3rd Edition) A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series) by Helen E. Katz Hardcover, 208 Pages, Published 2006 by Routledge ISBN-13: 978-0-8058-5717-7, ISBN: 0-8058-5717-6 "The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this third edition incorporates three new topics—consolidation, consumer control, and communication accountability—reflecting the critical changes in how media today are planned, bought, an ..." |
 | | Strategic Media Planning(2nd Edition) A Complete Text With Integrated Software by Kent M. Lancaster, Helen E. Katz, Helen T. Katz Hardcover, Published 1999 by Ntc Business Books ISBN-13: 978-0-8442-3537-0, ISBN: 0-8442-3537-7 |
 | | Routledge Communication Ser.(4th Edition) The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying by Helen E. Katz (2010, Hardcover, Guide (Instructor's),New Edition,Revised edition,Handbook (Instructor's)) by Helen E. Katz Hardcover, 228 Pages, Published 2010 by Routledge ISBN-13: 978-0-415-87353-6, ISBN: 0-415-87353-3 "The Media Handbook provides an introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this fourth edition reflects the critical changes in how media today are planned, bought, and sold. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows wi ..." |
 | | Painting the Floating World Ukiyo-e Masterpieces from the Weston Collection by Janice Katz, Mami Hatayama, Seiji Nagata, Helen M. Nagata, Takako Murata, Jenny Preston, Sara Sumpter, Tanya Uyeda, Timothy Clark, T. J. Clark Hardcover, 350 Pages, Published 2018 by Art Institute Of Chicago ISBN-13: 978-0-300-23691-0, ISBN: 0-300-23691-3 "From the 17th through the 19th century, artists in Kyoto and Edo (now Tokyo) captured the metropolitan amusements of the floating world (ukiyo in Japanese) through depictions of subjects such as the beautiful women of the Yoshiwara pleasure quarters and performers of the kabuki theater. In contrast to ukiyo-e prints by artists such as Katsushika Hokusai, which were widely circulated, ukiyo-e paintings were specially commissioned, unique ..." |
 | | Influencer The Science Behind Swaying Others [Hardcover ] by T. Bettina Cornwell, Helen Katz Hardcover, 112 Pages, Published 2020 by Taylor & Francis ISBN-13: 978-0-367-48116-2, ISBN: 0-367-48116-2 "Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies to redefine the influencer as a persona (related to a person, group of ..." |
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