Brand Relevance(1st Edition) Making Competitors Irrelevant by DavidA. Aaker Hardcover, 400 Pages, Published 2011 by Jossey-Bass ISBN-13: 978-0-470-61358-0, ISBN: 0-470-61358-0
Spanning Silos The New CMO Imperative by DavidA. Aaker, David Aker Hardcover, 217 Pages, Published 2008 by Harvard Business Review Press ISBN-13: 978-1-4221-2876-3, ISBN: 1-4221-2876-8
Building Strong Brands(Updated) by DavidA. Aaker Paperback, 380 Pages, Published 2002 by Simon & Schuster Ltd ISBN-13: 978-0-7432-3213-5, ISBN: 0-7432-3213-5